How to Make the Most of Attending a Wedding Show

Wedding shows can be exciting, inspiring—and a lot overwhelming. With rows of vendors, giveaways, samples, and beautiful displays, it’s easy to walk out with a tote bag full of brochures, but no clear next steps.

With a little preparation and intention, wedding shows can actually be one of the most valuable tools in your planning process.

Here’s our tips for a getting the most out of the next show you attend!

Go In With a Plan (Not Just a Tote Bag)

Take a few minutes to review the list of vendors who will be at the show.

Identify:

• Vendors you already follow or are interested in

• Categories you still need to book

• Vendors you want to compare side-by-side (photographers, planners, DJs, etc.)

Set a goal for the day— this could be narrowing your options, or simply learning what styles you’re drawn to.

Know Your Wedding Vision (Even If It’s Loose)

You don’t need to have every detail decided, but having a general sense of your:

• Wedding date or season

• Venue (or venue style)

• Estimated guest count

• Overall vibe or priorities

…will help vendors give you accurate information and guidance. The clearer you are, the more helpful their recommendations will be.

Ask Smart Questions

Wedding shows are not just about collecting brochures (though you will get many)—they’re about conversation. Ask questions like:

• “What sets you apart from others in your category?”

• “What does your booking process look like?”

• “Are there show-only incentives?”

Pay attention not just to the answers, but to how the vendor communicates. Do you feel heard? Comfortable? Understood? Those impressions matter just as much as pricing.

Take Notes (You’ll Forget Later)

After speaking with a vendor you like, jot down quick notes in your phone or snap a picture of their booth:

• What you loved

• Pricing range

• Next steps

By the time you get home, many booths will blur together. Notes will make follow-ups far easier—and more intentional.

Be Open, But Selective

It’s great to discover new vendors you weren’t originally considering. At the same time, you don’t need to engage deeply with everyone. It’s okay to politely pass if something doesn’t align with your style, budget, or priorities.

Wedding shows are about quality connections, not quantity.

Take Advantage of Show Specials—Thoughtfully

Many vendors offer incentives for couples who book shortly after the show. These can be valuable, but don’t feel pressured to sign contracts on the spot unless you’re truly ready.

A good vendor will give you time to review details and ask follow-up questions before committing.

Remember: It’s About Fit, Not Just Freebies

The best takeaway from a wedding show isn’t a sample or a discount—it’s clarity. Clarity on what you want, who you connect with, and which vendors feel like the right partners for your wedding day.